About us

The Daily Reset started as a reminder — not to reinvent yourself, but to return to yourself.
In a world that moves too fast, pausing can feel like a luxury. But we believe it’s the most powerful thing you can do.

Each piece we make is built around that idea: small rituals of care disguised as everyday comfort. A hoodie that feels like a deep breath. A tee that nudges you to slow down. A design that reminds you that showing up — however you can today — is enough.

The “reset” isn’t about perfection. It’s about gentle restarts, one mindful moment at a time.
Whether you’re journaling, running errands, or just existing between big days, The Daily Reset is there to wrap you in softness and a little perspective.

The Story Behind Bobby (the duck)

The duck — known as Bobby — appeared one morning during a sketching session that was supposed to be “productive.” Instead, it became a moment of laughter and ease among myself and some of my closest friends. Bobby became a quiet mascot for what The Daily Reset stands for: not taking life too seriously, finding calmness in chaos, and remembering that even messy days deserve kindness.

Every time you see that little duck, it’s your nudge to breathe, smile, and keep going — because you, my friend, are quacking beautiful.